Cash for music - who buys and why
Women buy most of the music, more specifically, women between the ages of 18 and 55 are responsible for more than seventy percent of cash purchases for music - both through online services such as iTunes and Rhapsody, and off line purchases at Walmart, Best Buy and Sam Goody, to name a few.
Male persons, I am sorry to say, are more likely to use file sharing services and bootleg sources for their music - probably because they are more computer savvy than their female counterparts.
I recently spent a very expensive week in Key West at the Songwriters Festival. I wasn’t at all surprised to see that most of the non-industry attendees were middle aged women, most of whom came with girlfriends and husbands or boyfriends who weren’t nearly as interested in the music as the beer.
What makes a woman buy an album rather than a single cut?
It’s not rocket science. It’s all about love and laughter. Those of you who heard Bobby Pinson sing his alternate version of She’s a Hottie know the man could make more on his irreverent tale of shopping the aisles of the Piggly Wiggly than Toby made from the mainstream radio play.
Women want a ballad or three. Cut twelve tracks, make sure two of them are filled with the promise of neverending love and lust and one makes a girl laugh, and you’ve got a hit album, regardless of the single hitting the air waves.
Millions of people remember a ballad called More than Words - and the video sung by a band called Extreme. Ninety percent of them couldn’t tell you the name of any other track they cut.
Acoustic love, hot young men pouring out their guts to their own true love. What could be hotter?
Speaking of acoustics - how about Billy Joel’s sidewalk style crooning - The Longest Time?
You don’t need a forty piece orchestra to make big bucks in the music industry. You don’t need more than a guitar and a voice filled with passion - and it doesn’t have to be a great voice, just one that cares.
Dont’ forget the duet
Sing a duet with someone you like, slap that baby into iTunes however you can get the job done, and you have the potential for a hit, AND a tidy income.
Men might not buy the music, but they listen to it when mama puts the stereo on. A smart man knows he stands a damned fine chance of getting lucky if he just hums along to the ballads, and if he knows the male part to the duet, well… the chance for a steamy night ratchets up a bit.
In todays uncertain world, there are still a few things free - or almost free. A 99 cent iTunes download, cold beer, and hot kisses are some of life’s greatest pleasures - beating the hell out of champagne and caviar every time.
